LE ORIGINI DEL MITO. INAUGURAZIONE DI CASA FERRARI
The Origins of the Myth. Opening of the Enzo Ferrari Museum
The curtain will rise on an exhibition dedicated to the story of Enzo Ferrari the man, the driver and the constructor, placed in the context of the nineteen hundreds and the era which saw him as an undisputed star: motor sport, with its cast of actors, its places, the competitions that characterised the events of his life: from the street circuit of Modena to the motor racing circuit to the Mille Miglia; from Scaglietti, Fantuzzi, Stanguellini to Maserati, Pagani, De Tomaso, Lamborghini as well as Alfa Romeo.
In his birthplace there is a permanent multimedia display which retraces the most important events in Ferrari’s life, a “mover of men”, who believed that “if you can dream it you can do it”, who saw the car as a work of art and considered racing as an experimental and testing ground for the continuous development and improvement of technology and the reaching of perfection. Passion and creativity, research, innovation, courage and challenges; these are the key words that emerge from the life of Enzo Ferrari and that are at the root of the Myth that made Modena and Maranello capitals of a dream come true.
The stars of the exhibition in the new gallery will, on the other hand, be the cars themselves; representatives of the great Italian names from the most prestigious collections and museums, exhibited as works of art.
The vehicles will be surrounded by curvilinear showcases containing historic documents, objects and memorabilia, with the contribution of original audio-visual footage that reconstructs the identity of Motor Valley of Emilia Romagna, that with time acquired international importance.
The Museo Casa Enzo Ferrari is also a prestigious work of contemporary architecture designed by Future Systems (London), founded by the great architect Jan Kaplicky (1937-2009). Andrea Morgante of Shiro Studio, Kaplicky’s long term and loyal assistant and co-designer of the project, has supervised the construction on site and conceived the exhibition design. Engineering, project management and works management were provided by the Politecnica.
The museum is situated close to the historic city centre of Modena and the Maserati factory, in the area outside the city walls that was the first in Modena to be developed and where, close to the railway, the first large industrial complexes were built. The area is now being transformed, with the birth of new housing schemes, offices, shops and restaurants. The museum covers a total floor space of 5000 sq. m. including a didactic room with a digital archive centre, a conference room, a projection room, bookshop and a cafeteria.
The exhibition space is set up therefore not only as an elegant space in which to display dream cars, but as a unique and prestigious venue in which conventions, presentations and cultural events can be organised. The museum will be open 363 days a year, and, thanks to its flexible layout, it will host temporary exhibitions in the new gallery that intertwine the theme of motoring with those of art, music, science and technology.
The museum will be directed by the Fondazione Casa di Enzo Ferrari, which will oversee cultural policy, exhibition organisation, the educational programme, the documentation centre and archive organisation, communication and marketing.
Full fee: 13 euro
Reduced fee: 9.00 euro