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Carosello. Pubblicità e Televisione 1957 - 1977

Magnani Rocca Foundation - via Fondazione Magnani Rocca, 4 - Mamiano di Traversetolo Traversetolo (PR)

Parma (PR)

At the Magnani-Rocca Foundation a new exhibition about the history of advertising in Italy.

After two years, this exhibition follows the first exhibition dedicated to the history of advertising from 1890 to 1957. In this new exhibition, the evolution of the history of advertising graphics and the poster with great designers such as Armando Testa, Erberto Carboni, Raymond Savignac, Giancarlo Iliprandi, Pino Tovaglia, linked with the new media - the television - which with Carosello began his career in the world of advertising.
Therefore, the visitor will find many famous posters of that period, accompanied by sketches to discover the uniqueness and innovation of Carosello's advertising inserts, bound by strict rules of novelty and length. Thus the universe of animated characters who were born with television will be discovered, such as La Linea by Osvaldo Cavandoli, Re Artù by Marco Biassoni, Calimero by Pagot or Angelino by Paul Campani, and the multitude of characters by Gino Gavioli. Sketches, glass figures, storyboards with cartoons presented and advertising inserts with the most important singers of that period such as Mina (Barilla), Frank Sinatra, Patty Pravo, Ornella Vanoni and Gianni Morandi or great actors like Totò, Alberto Sordi, Virna Lisi, Vittorio Gassman and great directors such as Luciano Emmer, Mauro Bolognini, Ettore Scola, the Taviani brothers, as well as very popular TV personalities like Mike Bongiorno, Pippo Baudo, Raffella Carrà, Sandra Mondaini and Raimondo Vianello.

Date: the event will be held from Sep 07, 2019 to Dec 08, 2019

Closing days: Monday

Event timetable: from Tuesday to Friday from 10am to 6pm (last entrance at 5pm); Saturday, Sunday and festivities from 10am to 7pm (last entrance at 6pm). Closed on Monday. Open also on November 1 and December 8.

Entrance: entry fee

Full fee: Full price euros 12.00

Reduced fee: groups min. 20 pax euros 10.00; schools euros 5.00

On Saturday at 4.30pm, Sunday and holidays at 11.30am, 3.30pm, 4.30pm, visit to the exhibition with a specialized guide; it is possible to book via email at segreteria@magnanirocca.it, or to show up at the entrance of the museum until places are available; cost 17.00 euros(admission ticket and guide).

With the ticket of the Magnani Rocca Fondazione discount for the ticket to visit the Csac museum www.csacparma.it

Information and Booking Centre

Magnani Rocca Foundation
Via Fondazione Magnani Rocca, 4 - 43029 Mamiano di Traversetolo - Phone: ++39 0521 848327 - 0521 848148 - Fax: ++39 0521 848337
Weekday timetable:

open from March 19 to December 8 from Tuesday to Sunday from 10.00am to 6.00pm (the ticket office closes al 5.00pm). In occasion of exhibitions on Saturday, Sunday and festivities from 10.00am to 7.00pm (the ticket office closes al 6.00pm). Closed on Monday except on Easter Monday and Monday April 25.

Weekend timetable:

open from March 19 to December 8 on Sunday from 10.00am to 6.00pm (the ticket office closes al 5.00pm). In occasion of exhibitions on Sunday and festivities from 10.00am to 7.00pm (the ticket office closes al 6.00pm). Closed on Monday except on Easter Monday and Monday April 25.

info@magnanirocca.it

By Parma editorial staff (Aug 11, 2019)

Emilia Romagna Welcome (EN)

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